Marketing analytics is the process of gathering, managing, and modifying marketing data to uncover useful insights for making the best marketing decisions possible. Common Uses of Marketing Analytics: Track Marketing Campaign Performance The impact of
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An overview of some of the many ways restaurants, bars, and breweries can ensure they’re maximizing the potential of their data. Just as in every other kind of business, restaurants, bars, and breweries all mainly
A semi-brief discussion on some of the ways retailers can monetize their data. Like every industry out there, retailers strive to achieve profitability. However, in retail, the competition is fiercer than ever (especially when it
A basic overview of how you can leverage your data to improve your bottom line. Put Your Data to Work! Ultimately, you can make your data work for you through accurate and appropriate analyses. But
My opinion on the differences and why you should care. Business intelligence and business analytics may seem like a couple of buzzwords to some of us (myself included, originally), but they are both actually extremely
A brief explanation of machine learning and how an organization can benefit from incorporating this new-ish technology into business decisions. Artificial intelligence (AI) and machine learning (ML) might seem like foreign concepts to some of