Marketing analytics is the process of gathering, managing, and modifying marketing data to uncover useful insights for making the best marketing decisions possible. Common Uses of Marketing Analytics: Track Marketing Campaign Performance The impact of
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Some of the insights and predictions you can find in DataLakeHouse to take the guesswork out of business decision making. The sole purpose of collecting data is to derive useful insights and predictions from it
An overview of some of the many ways restaurants, bars, and breweries can ensure they’re maximizing the potential of their data. Just as in every other kind of business, restaurants, bars, and breweries all mainly
A semi-brief discussion on some of the ways retailers can monetize their data. Like every industry out there, retailers strive to achieve profitability. However, in retail, the competition is fiercer than ever (especially when it
How hospitals can leverage their data to provide better care and improve their bottom lines. Although there are countless (ever-growing) ways to employ hospital data to increase operational efficiency and improve patient care, looking at