Marketing analytics is the process of gathering, managing, and modifying marketing data to uncover useful insights for making the best marketing decisions possible. Common Uses of Marketing Analytics: Track Marketing Campaign Performance The impact of
DataLakeHouse | News and Insights
Stick around, take a look and read a while. Our team is cranking out some content we think you’ll appreciate. Get updates on things we’re working on, tip n’ tricks, industry insights, and other news to help you achieve data-driven goals.
Some of the insights and predictions you can find in DataLakeHouse to take the guesswork out of business decision making. The sole purpose of collecting data is to derive useful insights and predictions from it
A brief explanation of data sources and answers to some common questions our clients typically have about them. No matter what industry you’re in, the chances are that you’re probably generating data (from multiple different
If you’re struggling with data silos, you need to read this 👇 When it comes to data, most organizations are practically swimming in it. Okay, maybe more like drowning in it! The amount of information
The differences between ELT and ETL and how to decide which one you need. ELT and ETL are acronyms for the extract, load, transform/extract, transform, load processes used to move data into a desired target.
An overview of some of the many ways restaurants, bars, and breweries can ensure they’re maximizing the potential of their data. Just as in every other kind of business, restaurants, bars, and breweries all mainly
A semi-brief discussion on some of the ways retailers can monetize their data. Like every industry out there, retailers strive to achieve profitability. However, in retail, the competition is fiercer than ever (especially when it
How hospitals can leverage their data to provide better care and improve their bottom lines. Although there are countless (ever-growing) ways to employ hospital data to increase operational efficiency and improve patient care, looking at
A basic overview of how you can leverage your data to improve your bottom line. Put Your Data to Work! Ultimately, you can make your data work for you through accurate and appropriate analyses. But
My opinion on the differences and why you should care. Business intelligence and business analytics may seem like a couple of buzzwords to some of us (myself included, originally), but they are both actually extremely