DataLakeHouse | News and Insights

Stick around, take a look and read a while. Our team is cranking out some content we think you’ll appreciate. Get updates on things we’re working on, tip n’ tricks, industry insights, and other news to help you achieve data-driven goals.

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What is Marketing Analytics?

Marketing analytics is the process of gathering, managing, and modifying marketing data to uncover useful insights for making the best marketing decisions possible. Common Uses of Marketing Analytics: Track Marketing Campaign Performance The impact of

a dark blue crystal ball over the DataLakeHouse logo surrounded by several different types of graphs and charts with teal zeros and ones in the background is pictured to represent the insights and predictions offered by the DataLakeHouse platform that can guide effective business decision making

Insights and Predictions

Some of the insights and predictions you can find in DataLakeHouse to take the guesswork out of business decision making. The sole purpose of collecting data is to derive useful insights and predictions from it

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The Down-Low on Data Sources

A brief explanation of data sources and answers to some common questions our clients typically have about them. No matter what industry you’re in, the chances are that you’re probably generating data (from multiple different

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The Benefits of Having a Single Source of Truth

If you’re struggling with data silos,  you need to read this 👇 When it comes to data, most organizations are practically swimming in it. Okay, maybe more like drowning in it! The amount of information

a confused business man scratching his head with ELT on the left, a white cloud with an orange question mark, and ETL on the right above him on a light blue background

ELT vs. ETL: A Mini Guide to Data Synchronization

The differences between ELT and ETL and how to decide which one you need.  ELT and ETL are acronyms for the extract, load, transform/extract, transform, load processes used to move data into a desired target.

dark blue outline of plate with fork and knife over a light blue circle next to dark blue outline of a martini over a light blue triangle next to dark blue outline of a brew kettle with hops over a light blue square with large green dollar signs underneath and a background made of orange zeros and ones to represent restaurant, bar, and brewery data

Turning Restaurant, Bar, and Brewery Data into Dollars

An overview of some of the many ways restaurants, bars, and breweries can ensure they’re maximizing the potential of their data. Just as in every other kind of business, restaurants, bars, and breweries all mainly

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Turning Retail Data into Dollars

A semi-brief discussion on some of the ways retailers can monetize their data. Like every industry out there, retailers strive to achieve profitability. However, in retail, the competition is fiercer than ever (especially when it

teal colored hospital graphic next to a dark blue image of hands below and above a heart with a medical cross and person inside of it and three green dollar signs pictured below and lines of light blue zeros and ones in the background shown to depict turning hospital data into dollars

Turning Hospital Data into Dollars

How hospitals can leverage their data to provide better care and improve their bottom lines. Although there are countless (ever-growing) ways to employ hospital data to increase operational efficiency and improve patient care, looking at

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Business Intelligence vs. Business Analytics

My opinion on the differences and why you should care. Business intelligence and business analytics may seem like a couple of buzzwords to some of us (myself included, originally), but they are both actually extremely

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