DataLakeHouse | News and Insights

Stick around, take a look and read a while. Our team is cranking out some content we think you’ll appreciate. Get updates on things we’re working on, tip n’ tricks, industry insights, and other news to help you achieve data-driven goals.

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What is Marketing Analytics?

Marketing analytics is the process of gathering, managing, and modifying marketing data to uncover useful insights for making the best marketing decisions possible. Common Uses of Marketing Analytics: Track Marketing Campaign Performance The impact of

a dark blue crystal ball over the DataLakeHouse logo surrounded by several different types of graphs and charts with teal zeros and ones in the background is pictured to represent the insights and predictions offered by the DataLakeHouse platform that can guide effective business decision making

Insights and Predictions

Some of the insights and predictions you can find in DataLakeHouse to take the guesswork out of business decision making. The sole purpose of collecting data is to derive useful insights and predictions from it

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The Down-Low on Data Sources

A brief explanation of data sources and answers to some common questions our clients typically have about them. No matter what industry you’re in, the chances are that you’re probably generating data (from multiple different

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