Articles and Resources
Explore and find articles about everything from Machine Learning, Data Warehousing, Data Lake Storage, Big Data, Analytics, and more to achieve Data-Driven growth/dominance.

What is Marketing Analytics?
Marketing analytics is the process of gathering, managing, and modifying marketing data to uncover useful insights for making the best marketing decisions possible. Common Uses of Marketing Analytics: Track Marketing

Insights and Predictions
Some of the insights and predictions you can find in DataLakeHouse to take the guesswork out of business decision making. The sole purpose of collecting data is to derive useful

The Down-Low on Data Sources
A brief explanation of data sources and answers to some common questions our clients typically have about them. No matter what industry you’re in, the chances are that you’re probably

Turning Transportation Data into Dollars
Some of the ways data is utilized in transportation and logistics to improve operational efficiency and increase profitability. There is a vast amount of data collected within transportation and logistics,

The Benefits of Having a Single Source of Truth
If you’re struggling with data silos, you need to read this 👇 When it comes to data, most organizations are practically swimming in it. Okay, maybe more like drowning in

ELT vs. ETL: A Mini Guide to Data Synchronization
The differences between ELT and ETL and how to decide which one you need. ELT and ETL are acronyms for the extract, load, transform/extract, transform, load processes used to move