Articles and Resources

This is the age of data.

Explore and find articles about everything from Machine Learning, Data Warehousing, Data Lake Storage, Big Data, Analytics, and more to achieve Data-Driven growth/dominance.

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Actionable Insights

What is Marketing Analytics?

Marketing analytics is the process of gathering, managing, and modifying marketing data to uncover useful insights for making the best marketing decisions possible. Common Uses of Marketing Analytics: Track Marketing

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Actionable Insights

Insights and Predictions

Some of the insights and predictions you can find in DataLakeHouse to take the guesswork out of business decision making. The sole purpose of collecting data is to derive useful

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QuickBooks , Microsoft SQL Server, Square, and Xero logos pictured with zeros and ones flowing down from each of them into a cloud with a dark blue background to represent data flowing from various sources into a cloud-based target
Analytics

The Down-Low on Data Sources

A brief explanation of data sources and answers to some common questions our clients typically have about them. No matter what industry you’re in, the chances are that you’re probably

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dark blue semi truck heading towards dollar bills against a purple background with light blue zeros and ones to represent data to depict turning transportation and logistics data into dollars
Analytics

Turning Transportation Data into Dollars

Some of the ways data is utilized in transportation and logistics to improve operational efficiency and increase profitability. There is a vast amount of data collected within transportation and logistics,

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